Campaign to promote sales in the car trade.

Since its founding in 1928, Schreiner Wöllenstein has been a reliable partner for the sale and service of new and used Mercedes-Benz vehicles in Bavaria. RaapSteinert put the dealership in the spotlight with the attention-grabbing “The One-Year-Olds Are Coming” campaign for the annual car weeks.

Now operating at nine locations, Schreiner Wöllenstein stands for quality automobiles with the Mercedes-Benz star. In the region, the dealership is the number one choice for all Mercedes-Benz enthusiasts and is steadily continuing its expansion course of recent years. To generate maximum attention and score points in terms of popularity and family orientation, Schreiner Wöllenstein commissioned us to design and implement a cross-media campaign for the Young Stars Used Vehicles program in spring 2018 – the idea of ​​the “One-Year-Olds” campaign was born.