WE HELP BRANDS
STAND OUT.

We combine strategy, design and entrepreneurial thinking – with the common goal of creating brands that really make a difference. Brands with attitude, impact and depth. Or as we say: brands that are outstanding.

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Understand.

Our in-depth understanding of brands, markets and target groups makes the difference. With over 17 years of experience, we know where to start in order to identify the key success factors and work out the DNA of a brand. Complex tasks are our speciality.

Inspire.

Inspiration comes from curiosity, exchange and the desire for new perspectives. We work in an interdisciplinary way, strengthen each other and think beyond specialist boundaries. As brand strategists and creative designers, we give brands a clear direction and new impetus.

Deliver.

For us, creation is not an end in itself, but the means to solve business challenges. We take responsibility – with precision, commitment and a clear value proposition: To make brands effective. We always focus on quality and team performance.

Two perspectives.
One common aspiration.

Zsolt Raap and Matthias Steinert combine two complementary perspectives on modern brand management – creative excellence meets strategic clarity. Together they stand for holistic brand development with attitude, impact and depth.

Matthias Steinert

Strategy & Positioning

Matthias Steinert is co-founder and managing director of rsk. and is responsible for strategy and brand positioning. As an experienced brand strategist, he advises national and international companies on the development of clear, differentiating brand identities and scalable growth strategies. His focus: brands with substance, relevance and sustainability.

He holds a degree in business administration. He studied at the LMU Munich and the University of California, Berkeley. In 2025, he completed the Professional Education Programme at the renowned Massachusetts Institute of Technology (MIT) with a certificate in Applied Generative AI for Digital Transformation – a further building block in his consistently future-oriented consulting expertise.

Zsolt Raap

Creation & Design

Zsolt Raap is the founder of the agency in Landshut. He is responsible for the areas of creation and design – with an unmistakable signature. His strength lies in visual brand management: he gives brands identity, character and expression. As a creative mastermind and consultant for communicative issues, he not only contributes creative excellence, but also a flair for brand strategy.

Zsolt holds a degree in communication design from the U5 Academy in Munich – one of the most renowned design talent centres in Germany.

Being outstanding is teamwork.

We are Brand Strategists, Brand Designers, Brand Consultants, Project Managers, Photographers, Video Artists, Digital Marketers and AI Specialists. What unites us? The common mission to develop brands that are outstanding.