New brand identity and product campaign for Jacobi Walther.

At Jacobi-Walther, everything has revolved around “good clay” since 1860. The company has been producing clay roof tiles ever since. It’s no wonder that it now knows exactly how to do it.

“Good clay connects” is a powerful claim. But it encompasses much more than that, because it is a philosophy that lives and breathes it. The company is run in an unbroken family tradition, now in its fifth and sixth generations. Business relationships with customers and employees are long-standing. And: the company simply makes good clay. With 440 employees at three locations, Jacobi-Walther is now one of the leading medium-sized companies in the German roof tile industry. This should be reflected even more strongly in its external image in the future. For this reason, the company turned to RaapSteinert in 2016. Together, we are ushering in a new era in the company’s communications.