Out of the BOS – Brand development for BOS Projektmanagement GmbH.

A new challenger brand is born.
BOS Projektmanagement GmbH supports construction projects in the healthcare sector and special buildings – from the initial idea to successful implementation. But the company is rethinking project management: with different perspectives, the courage to change and innovative solutions. In short: Out of the BOS.

Strategic repositioning with a clear stance.
Our task: to develop a new brand identity that makes this stance visible. Based on the strategic guiding principle ‘Out of the BOS’, a modern brand image was created that expresses the personality, team spirit and unconventional thinking of the company. The new brand positions BOS as a challenger brand – as a driving force and innovator in a market characterised by routine.

The result:
A brand identity that shows: BOS stands for new perspectives in construction project management – with passion, competence and the courage to think differently.

Project scope:
Brand strategy · Corporate design · Logo development · Web design & development · Business stationery

Client:
BOS Projektmanagement GmbH