New brand identity for Basalt AG

340 days. 114 sub-projects. E1NE BAG: After almost a year of intensive work, we present the new brand identity of Basalt AG and the merger of the companies belonging to Basalt AG under the strong umbrella brand BAG.

BAG is already one of the most efficient producers of building materials in Germany. For over 135 years, it has stood for solutions for building a sustainable and future-orientated infrastructure. Under the guiding principle ‘Mobility has a basis’, the brand is now being led into the next successful era.

As part of the development process, we have transformed the core values of Basalt AG into a modern, future-orientated brand identity – a strong brand as the basis for growth, synergy and shared success. This is accompanied by a sharpened brand positioning and a new look. The corporate design, website and communication in print and social media were completely overhauled. The new identity is brought to life in 4 brand films, which were produced over more than 10 days of filming and in which over 50 people were involved.

BAG’s vision is a stable foundation for a shared future. We are delighted with the trust placed in us and look forward to the further rollout of the new identity.