Image campaign for the new SIOB degree programme at Landshut University of Applied Sciences

As the lead agency, we are responsible for the entire external image of Landshut University of Applied Sciences for the second year running. As in the previous year, a campaign with an overarching leitmotif, associated landing page and a variety of campaign motifs was implemented for the start of the current application phase. We also launched a comprehensive online marketing campaign with animated creatives for use on social media and Google Ads with over 60 individual adverts.

In addition to these activities, we were commissioned to create an independent image campaign with a separate landing page and campaign motifs for the new international Sustainable Industrial Business and Operations degree programme, SIOB for short. The core of this realisation was to be an expressive and dynamic image film. The result is an elaborately produced image film by our rsk.Productions team with several social media spin-offs.

The communication measures we developed reflect the special features of the English-language Bachelor’s degree programme: individual, multi-faceted and future-oriented.