Trade fair design and sales promotion for the pharmaceutical sector.

Takeda stands for holistic healthcare solutions in the prevention, treatment, and healing of people all over the world. The company is present in over 70 countries, employs 30,000 people, and for the past three years, RaapSteinert has also been involved.

TachoSil® is one of the company’s successful products for surgery. It is used to improve hemostasis, support tissue sealing, and secure sutures in vascular surgery. TachoSil® and its two predecessor products, TachoComb® and TachoComb® H, have together treated more than one million patients in Germany. In 2015, pre-rolled TachoSil® was launched as a new product line. In addition to the market launch concept, RaapSteinert designed the relaunch of the TachoSil® product brand. We developed the communication concept for the market launch and designed the trade fair presentation for the product launch at the German Surgeons’ Congress (DGCH). The concept was then gradually implemented in print and online.