BRAND REPOSITIONING & DIGITAL BRAND DEVELOPMENT

Sungwoo Hitech GmbH, based in Niederaichbach, stands for precision solutions in forming and joining technology, combining global technological expertise with regional proximity.

Our task was to strategically and visually realign the brand with a focus on clear positioning and consistent digital communication.

The guiding principle ‘Specialists in forming and joining’ combines the core competencies of forming technology and joining technology and sums up the claim: Everything can be formed. Everything can be joined.

The positioning is complemented by the combination of Bavarian engineering tradition with Korean technological excellence.

The result: contemporary branding with an image and performance film, as well as a newly designed website as the central digital touchpoint.