The tourist association of Vipiteno-Racines is the coalition of eight communes within the beautiful South Tyrol to form one umbrella brand.
This coalition of the valleys into one strong tourism brand was the foundation to invite tenders to a branding and corporate design pitch. The task was to create a modern look for Vipiteno-Racines, which is on the one hand satisfying the needs of the umbrella brand South Tyrol, and on the other standing out with a distinct language for Vipiteno-Racines itself.
After having won the pitch, we have developed a clear positioning for Vipiteno-Racines, reflected also in the new logo, the multi-lingual claim (German, English and Italian) as well as the Corporate Design for the new brand. We have topped the alpine delights off with a matching cross-media campaign for the launch.