Alpine delights with flair.

The Vipiteno-Racines Tourist Association is an association of eight municipalities in beautiful South Tyrol under a common brand.

The merger of the valleys into a new, strong tourism brand was the basis for the client’s branding and corporate design pitch. The task was to give Vipiteno-Racines a modern look that would live up to the aspirations of the South Tyrol umbrella brand while also distinguishing itself with its own distinctive language. After winning the pitch, we developed the positioning, logo, claim, and corporate design for the new brand and created a cross-media campaign for the launch.