Sport Bittl


Sport bittl started out as a small shoe shop in Munich-Allach more than 60 years ago. Today, the brand has evolved into one of the largest owner-managed sports and lifestyle equipment retailers in Germany. Meanwhile, bittl has three stores in Munich and one of the largest online shops for sports equipment in Europe.

As the new advertising agency of Sport bittl it is our task and passion to sharpen the brand image and to further enhance the attractiveness of the brand. Next to a stepwise advancement of the Corporate Design we are responsible for the communication of the brand, which we distinctively base on a consistent combination of image and product advertising. The passion for sports is our focal point. One of the many highlights was the 2018 Christmas campaign starring Christian Tramitz as the crabby Bavarian Santa.