ANNIVERSARY CAMPAIGN FOR SPARKASSE ERDING-DORFEN.

200 years of proximity. 200 years of trust. 200 years of commitment.

For the 200th anniversary of Sparkasse Erding-Dorfen in 2026, we were asked to develop the strategic idea, anniversary concept and overall communication strategy in 2025.

Based on a unique anniversary logo, ‘200 years of Sparkasse Erding-Dorfen’, we created a holistic concept that combines tradition and the future. Under the guiding principle of ‘Commitment & Warmth’, the anniversary was staged in an emotional and contemporary way.

The image campaign focused on short, authentic social media spots featuring Sparkasse employees, showing what the institution has stood for for 200 years: Together. For each other. In the region – and for the region.

The campaign included anniversary branding, image and campaign films, and digital touchpoints – strategically sound and implemented from a single source.

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