Heating is possible this winter

How do you market a product called a pellet tracker that uses radar technology to measure the number of wood pellets in a pellet storage room? We think that’s a good humorous twist! That’s why we’re letting Christian Tramitz slip into the familiar role of a police officer for our customer BayWa Energy and its wood pellet division. With his new radar device, however, he doesn’t measure the speed of speeders, but rather the number of wood pellets in his storage room. The pellet tracker records the current status via an app. For our pellet police officer, this is a real Oktoberfest, and after the Bayern Cops with Michael Herbig, Hubert, and Staller, Hubert without Staller is certainly the next step up the career ladder.

The campaign will be rolled out digitally and in selected print formats throughout the target area of ​​BayWa Energy/wood pellets. Everything at a glance can be found on the landing page www.pellettracker.de

Credits

Agency: RaapSteinert Kommunikation
Director: Christian Tramitz
Technical Director: oakstone productions GmbH
Film Production: oakstone productions GmbH
Photo Production: RSK Productions
Leading Role: Christian Tramitz
Supporting Roles: Sebastian Gerasch, Knud Fehlauer
Makeup: Sabine Skuhra