BayWa Building Materials – Always a good feeling when building

BayWa Baustoffe has existed for many decades. With over 2,000 deliveries per day, the company has grown to become the largest building materials retailer in Bavaria and the second largest in Germany. As the division’s lead agency, RaapSteinert is responsible for the brand relaunch and activation along customer-relevant touchpoints.

After decades in the industry, BayWa Baustoffe is the central contact point for all questions relating to construction and modernization. The company offers not only a wide range of high-quality building products, professional tools, and construction site equipment, but also qualified advice directly from specialists.
With more than 100 locations in Germany alone, BayWa Baustoffe is always close at hand. The regional connection to the country and its people is a key reason for its success story. RaapSteinert has been the new lead agency since the beginning of 2016. In this role, we support the company in continuing its success story: as consultants on strategic issues as well as in creative design.