New brand positioning and trade fair design for the construction industry.

LEIPFINGER BADER is one of the leading producers of building materials in Germany. What began over 100 years ago as a manufacturer of high-quality brick products is now a leading system provider for sustainable construction – far beyond the borders of Germany. We have been supporting the company in this success story for over 10 years as the lead agency for all communication issues.

Following LEIPFINGER-BADER’s rapid development in recent years, it was time to adapt the brand strategy and positioning in 2022/2023. The result is a completely revised brand identity that brings together the diverse new business areas under a strong umbrella brand. Naturalness, sustainability, innovative strength and humanity are the values behind the brand, while ‘Building Innovations’ is the new claim. The newly developed corporate design expresses these values. At the same time, it pays homage to the origins of the brand.

The new brand was launched at BAU 2023, for which we designed and co-designed the trade fair stand.