Recruiting campaign for Landshut University of Applied Sciences.

For the second year in a row, we are the lead agency responsible for the entire external image of Landshut University of Applied Sciences.

At the start of this year’s application phase, the focus was on a new degree programme: SIOB – Sustainable Industrial Operations and Business.

As part of this, we not only developed our own campaign, but also created an independent landing page and associated out-of-home motifs based on it. At the heart of the campaign was a powerful image film that appealed to the target group, with several extracts for social media.

The result is a convincing and modern overall impression that emphasises the interdisciplinary components of the English-language Bachelor’s degree programme and directly appeals to potential applicants.