New brand identity for BUTZ

For many years, BUTZ has been synonymous with sound advice on M&A and succession processes for SMEs, as well as objective, economic valuations carried out by experts.

Our task: To create a refined brand identity and a brand presence based on it, which brings the company’s personality and expertise to life.

The idea: “Butz. The value experts.” At the heart of the strategy process was the question: What does BUTZ stand for, and how can the core of the company be communicated to the outside world? The answer lies in a clear focus on values: Whether it’s valuation, value preservation or value enhancement – BUTZ combines in-depth expertise with personal empathy. This is precisely how the new guiding principle emerged: BUTZ. The value experts.

The result: A brand identity that makes BUTZ shine. Taking the guiding principle into account, we developed a modern and consistent brand identity that brings the core of the BUTZ brand to life and positions the company as a trusted expert: from the new logo, composed of two diamonds, through the visual identity, to the copywriting, which deliberately and repeatedly picks up on the concept of ‘value’ to clearly anchor the brand’s central ethos.