E1NE strong brand for Basalt AG

114 sub-projects. Over 50 project participants. 10 days of shooting and filming. A strong brand.

Since 1888, Basalt AG has been providing the foundation for a high-performance infrastructure. Today, it is one of the leading companies in the European natural stone and asphalt industry.

Challenge: Reduce complexity
The diversity of business areas and new requirements of the construction industry fueled the decision to merge the companies under the strong BAG brand in order to reduce complexity and create synergies.

The idea: Mobility has a foundation
With BAG’s quality products, millions of people reach their destinations every day. It literally provides the foundation for sustainable mobility. The brand concept was derived from this insight.

Result: Unified umbrella brand strategy
The result is a unified brand identity that unites all affiliated companies under a strong umbrella brand. The new positioning emphasizes the key themes of mobility, sustainability, and progress and conveys a concise value proposition. The brand identity reflects Basalt AG’s role as a forward-looking company – functional, inspiring and with a strong vision.