Arden - The Drive for Excellence

For over 45 years now, the name Arden has been synonymous with elegant British design paired with German engineering expertise.

In their own workshop, Arden refines premium British vehicles with precision and finesse. The brand stands for optical understatement in chassis design, exquisite interior craftsmanship and high-performance engine construction. Based on this strong brand aspects, we were asked to refine Ardens brand identity including the creation of a new claim („The Drive for Excellence“), a strong Corporate Design up to a completely re-designed digital appearance. Next to the new brand website we have also completely redone the respective online shop.