New branding and website for luxury tuner ARDEN.

For over 45 years, the Arden name has been synonymous with elegant British design paired with German engineering. In its own factory, Arden refines high-quality British automobiles with sensitivity and precision. With visually understated body design, expert craftsmanship in the interior, and high-performance engine construction. Building on this strong foundation, we were commissioned to fine-tune the Arden brand’s external image: from the new claim “The Drive for Excellence” and corporate design to the completely redesigned digital presence. In addition to the arden.de brand identity, we have completely redesigned the online shop.