Brand strategy of the year 2025.

GOLD & BEST OF BEST AT THE GERMAN BRAND AWARD 2025

114 sub-projects. Over 50 participants. 10 days of shooting and filming. One strong brand. What began with strategic brand work has now been honoured on the big stage: Our collaboration with Basalt AG was honoured twice at the German Brand Award 2025 – with gold in the category ‘Excellence in Brand Strategy and Creation – B2B’ and the highest award ‘Best of Best’ as Brand Strategy of the Year.

This honour is more than just a great success for us: it underlines our firm conviction that even tech-driven companies in the B2B sector can – and should – have strong, differentiating brands. Brands that develop relevance and appeal because they are strategically well thought out and creatively realised.

We would like to thank the jury of the German Brand Award for this special recognition and visibility for B2B brand management.

Our special thanks go to our dedicated team – for their expertise, passion and courage to think and do things differently.

And, of course, we would like to thank Basalt AG for their trust, constructive cooperation and shared desire to realise B2B marketing at the highest level.

We celebrate this award – and the power of clear brand management.

The Jury‘s Statement

With the ‘E1NE STARKE MARKE’ brand project, Basalt AG impressively demonstrates how complexity can be strategically reduced and diversity united under a clear brand umbrella. With a well thought-out brand architecture that defines mobility, progress, sustainability and stability as core values, as well as integrating measures for employees and customers, an identity-creating basis was created. The new corporate design combines modernity with conciseness, while digital and communicative measures powerfully showcase the brand. Particularly noteworthy is how the combination of ecological responsibility and entrepreneurial relevance makes the project an example of sustainable brand strategy. The excellent implementation across all touchpoints makes ‘E1NE STARKE MARKE’ an outstanding example of strategic brand work at the highest level.

Translated with DeepL.com (free version)

German Brand Award 2025 Best of Best.

Bild: Credits: Grant Visions