Anniversary campaign for Sparkasse Landshut
Sparkasse Landshut celebrates its 200th anniversary and commissions rsk. with the conception and realisation of the year-round anniversary campaign. The motto 200 years of the future and the campaign claim #More than a bank are the common thread running through the campaign and show that Sparkasse Landshut is more than just an ordinary bank. The campaign motifs reflect the Sparkasse’s future themes and the anniversary branding emphasises its identity.
The landing page was designed and published to keep customers up to date on anniversary activities. A special highlight is the campaign film, which conveys the vision of Sparkasse Landshut in a refreshing way without becoming inauthentic. Sparkasse Landshut thus proves that it not only looks back on a successful history, but is also equipped for the future.