200 Years of Sparkasse Erding-Dorfen – An Anniversary Campaign with Purpose

For the 200th anniversary of Sparkasse Erding-Dorfen in 2026, we were already entrusted in 2025 with developing the strategic foundation, the anniversary concept, and the overarching communication framework.

Built around a distinctive anniversary mark — “200 Jahre Sparkasse Erding-Dorfen” — we created a holistic concept that bridges tradition, values, and future ambition. Under the guiding principle of “Engagement & Herzlichkeit,” the anniversary was deliberately conceived not as a retrospective, but as a contemporary image and attitude-driven campaign.

At the heart of the initiative were short, authentic social media films featuring the bank’s own employees, making their commitment to the region visible — personal, credible, and genuinely approachable.
“Miteinander. Füreinander. In der Region – und für die Region.”

More than a claim, it became the narrative anchor of the campaign.

The anniversary communication encompassed branding, image and campaign films, and a range of digital touchpoints — strategically grounded, seamlessly integrated, and executed with clarity and consistency across all channels.

Our sincere thanks to Sparkasse Erding-Dorfen for their trust and the collaborative partnership.