{"id":21776,"date":"2025-06-26T08:52:54","date_gmt":"2025-06-26T06:52:54","guid":{"rendered":"https:\/\/www.raap-steinert.de\/ueber-uns-relaunch\/"},"modified":"2026-03-30T12:21:27","modified_gmt":"2026-03-30T10:21:27","slug":"about-us","status":"publish","type":"page","link":"https:\/\/www.raap-steinert.de\/en\/about-us\/","title":{"rendered":"About us"},"content":{"rendered":"\n\t
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WE HELP BRANDS\r\nSTAND OUT.<\/h1> <\/div>\n
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We combine strategy, design and entrepreneurial thinking – with the common goal of creating brands that really make a difference. Brands with attitude, impact and depth. Or as we say: brands that are outstanding.<\/strong><\/p> <\/div>\n View all cases <\/a>\n <\/div>\n <\/div>\n<\/section>\n\n\n\n\n\t

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Understand.<\/h3>\n

Our in-depth understanding of brands, markets and target groups makes the difference. With over 17 years of experience, we know where to start in order to identify the key success factors and work out the DNA of a brand. Complex tasks are our speciality.<\/p>\n <\/div>\n <\/div>\n

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Inspire.<\/h3>\n

Inspiration comes from curiosity, exchange and the desire for new perspectives. We work in an interdisciplinary way, strengthen each other and think beyond specialist boundaries. As brand strategists and creative designers, we give brands a clear direction and new impetus.<\/p>\n <\/div>\n <\/div>\n

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Deliver.<\/h3>\n

For us, creation is not an end in itself, but the means to solve business challenges. We take responsibility – with precision, commitment and a clear value proposition: To make brands effective. We always focus on quality and team performance.<\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n\n\n\n\n\t

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Two perspectives.
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Zsolt Raap and Matthias Steinert combine two complementary perspectives on modern brand management – creative excellence meets strategic clarity. Together they stand for holistic brand development with attitude, impact and depth.<\/p>\n <\/div>\n <\/div>\n

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Matthias Steinert<\/h3>\n

Strategy & Positioning<\/strong><\/p>\n

Matthias Steinert is co-founder and managing director of rsk. and is responsible for strategy and brand positioning. As an experienced brand strategist, he advises national and international companies on the development of clear, differentiating brand identities and scalable growth strategies. His focus: brands with substance, relevance and sustainability.<\/p>\n

He holds a degree in business administration. He studied at the LMU Munich and the University of California, Berkeley. In 2025, he completed the Professional Education Programme at the renowned Massachusetts Institute of Technology (MIT) with a certificate in Applied Generative AI for Digital Transformation<\/strong> – a further building block in his consistently future-oriented consulting expertise.<\/p>\n <\/div>\n <\/div>\n