WINTER IS COMING!

For more than eight years now, we are honored to support and help form the Leipfinger Bader brand as lead agency. And this fall we have a very special card up our sleeves: The video-based product campaign “Unglaublich aber Ziegel” – “Unbelievable but brick” showcasing the premium properties of Leipfinger’s hallmark: brick. True to the motto: “Show, don’t tell!” we have given a face to topics like building a healthy home, sustainability, natural construction materials and heat insulation. The video campaign is accompanied by a matching print campaign, shot on the very same day. Both campaigns will be launched in parallel throughout Bavaria this fall. Idea, storyboard and the entire video script came from our pens, based on Leipfinger’s briefing of course. And we weren’t RaapSteinert if we would just stop at ideation: we also took care of every detail throughout the film planning and production up until the last cut.

It’s always great to see how a product that sometimes needs a bit of extra explanation can be conveyed so clearly and emotionally in just a few video scenes. This ease is enabled not least because of the great combination of our professional teams and the excitement and experience of our actors. On this occasion, we would like to give special thanks to actor Sebastian Gerasch for bravely tackling the pile of chilis. He neither needed stunt double nor the provided mild pointed pepper alternative. Stay tuned for the full video!