RaapSteinert and Air Dolomiti take off for the fourth leg of their journey
With three successful years behind us, this year we’re once again saying “Servus Italien. Bayern fliegt auf Dich!” (Greetings Italy, Bavaria loves flying to you). RaapSteinert is Air Dolomiti’s lead agency and remains responsible for the campaigns of the Lufthansa subsidiary in Germany. Independent market research has revealed our work in recent years resulted in excellent scores in terms of brand awareness and brand image. We aim to build on this in the coming year and keep expanding awareness and scores for liking. This takes our Bavarian-Italian friendship into the next phase. We’re looking forward to the continuing partnership.