Air Dolomiti – Magic in the air
On September 7, 2017, our customer Air Dolomiti redefined the concept of OnBoard Entertainment and lifted it to a completely new level. Passengers to and from Verona were quite surprised when the seatbelt fastened signs vanished and the airplane corridor turned into a stage. Together with Bavarian star chef Alfons Schuhbeck and artists from his dinner show teatro, Air Dolomiti surprised his guests with a live performance high above the clouds. This flashmop is one of many innovative marketing activities designed far off the beaten tracks of classic advertisement and current highlight of the cooperation with chef Schuhbeck.
In 2017, we did however not stop at inflight activities. From now up until after the Octoberfest, customers on the ground can also taste the magnificent and first ever Air Dolomiti ice cream, available just at the heart of our target area Munich in Schuhbeck’s ice parlor.